ST James Park becomes Sports Direct Arena....

mike ashley is not stupid as all publicity is good publicity

all this bleating on gets people mentioning sports direct all the time and people will be subconciously wandering into his shops at xmas

people will call it st james park til the end of time anyway

but the board are a bunch of lying cunts

From his point of view regarding his own agenda his timing is spot on, while the team are doing well they are a more attractive prospect to investors means more pennies for the fat greedy cunt.

From the football clubs point of view, your right.

Northern Rock just pulled it's sponsorship: http://www.nufcblog.com/2011/11/12/northern-rock-pull-out-of-sponsorship-two-new-sponsors-wanted/

The timing of this is genius.

More proof the man is a true business great.

Release the news you are selling the clubs soul and stadium name WHILE YOU ARE 3RD IN THE LEAGUE.

The swarths of the undead are too busy waddling around the bigg market with smiles on their faces to cause any trouble up near the Sports Direct Arena.

Imagine he released this news when you were bottom three.

The man knows what hes doing

Man City among the front runners for the new sponsorship deal