Generator COMPACT workshops After this month's great Newcastle workshops for regional music businesses, we're back in the New Year with a few more Generator Compacts. I think these will be even more useful- especially the first one in Sunderland so all labels, DIY musicians, songwriters, managers and those with an interest in music business should get in touch with us as soon as possible to guarantee spaces- I definitely want to see loads of new faces at the next ones! Generator and Transmit Consulting are producing new music business development units for delivery as a one day bite size workshops. SETTING UP A RECORD LABEL- DIY WORKSHOP Date: 27th January, 2010. Time: 11.30am – 5.30pm Venue: The Bunker Sunderland A ‘release’ is generally the best way to present a band to the media, the music industry and to your fans. This workshop will show you how to put your own ‘records’ out, how to market them and how to generate revenue from your music. • Product Development – making the best records you can • The Plot – developing a strategy for your releases • Resources / Tools – what you need to maximise your opportunities • Marketing and Promotions – how to manage a campaign • Sales and Distribution – selling your music • New Media – the impact of the internet • Teambuilding – using professional services e.g. PR / Management Guest Speaker: Pip Newby Atlantic Records / Friends Vs Records http://atlanticrecords.co.uk/ Event Partner: The Bunker – Sunderland http://bunkeruk.com/ PLACING MUSIC IN FILM, GAMES & TV Date: 28th January, 2010 Time: 10.00am – 4.00pm Venue: Gateshead International Business Centre Mulgrave Terrace Gateshead NE8 1AN Tel: 0191 490 9100 Licensing music to film & TV, computer games, digital media has become a key revenue stream for many record labels, artists and publishers. It is estimated that licensing repertoire to film and TV generates around £25 million per year for UK labels alone (source: BPI) and millions more in publishing income. This workshop will look at the synchronisation business and advise the best strategies for placing your music and generating income for your songs, recordings and copyrights. • Digital Media / Film / TV – using music with moving images • Advertising – music and branding • Games – the use of music in videogames • The roles of synch agents and music supervisors • Contracts – a synchronisation agreement and the terms • Business Development – strategies for placing music and generating revenue Guest Speakers: Rachel Wood Woodwork Music http://www.woodworkmusic.co.uk/ (Syncs Agent) Woodwork Music is an agency set up 4 years ago specialising in promoting a select range of dynamic and original, independently owned, music from a range of eras and genres for use in TV advertising, feature films, TV programmes, computer games and other visual media. Rachel has placed music in campaigns with numerous brands across the globe including Fosters; T-Mobile; Volvo; Cherry Cola and Volkswagen. Woodwork Music has also recently placed music in US TV shows like CSI and The OC as well as various new feature films in the US and across Europe. John Vincent Ubisoft Reflections - http://www.ubi.com/UK (Games Company) The company was formed 1984 in Newcastle and they have developed classic games like Shadow of the Beast and Driver which had three sequels and sold over 14 million copies. John Vincent is the Audio Direct at Ubisoft and has previously worked for Midway and Pivotal games. Event Partner: Games Horizon - http://www.gamehorizon.net/ DIGITAL MUSIC MARKETING AND DISTRIBUTION Date: Tuesday 16th March 2010 Time: 10.30 am - 4.30pm Venue: The Institute of Digital Innovation Teesside University Middlesbrough TS1 3BA This unit is designed to help bands, labels and managers use the internet to market, promote and sell their music. It will look at the range of services available and also how you can combine online marketing with traditional methods e.g. press and radio. Any artist or label looking to ‘break’ a record needs to know how to maximise internet promotion to their advantage. • Digital Distribution & Retail – selling music online • Digital Business Models - alternative revenue streams • 'Marketing Mix' - new media Vs traditional media • Online Marketing - digital campaign planning • Implementation - online techniques and tools Event Partner: IDI http://idi-uk.org/ HOW TO BOOK These courses are free to attend but will be restricted to 12 people per unit so please register interest as soon as possible. This is a one off opportunity for music businesses in the region and the workshops are targeted at record labels, music managers, live promoters, DIY bands and other music businesses. For more information - http://www.generator.org.uk/business-music/generator-compact To register for the workshops please email Martin McAloon martin@generator.org.uk or call 0191 – 255 4466. Funders The SUSTAIN Strategic Partnership has appointed Generator and Transmit Consulting to deliver this workshop programme in the north east through Skillset and ERA ltd. This programme is being funded under the One North East Higher Level Skills programme.
We are down to the last few spaces for these so I think a New Years reminder is in order. It'd be good to see some new faces there and I know there are loads of you wanting to get into synchronisation and running your own labels so get in touch asap (try Martin through martin@generator.org.uk or 0191 255 4466). Joe
I think we now have only 2 spaces left for each so get in touch asap! Joe: 0191 255 4461 Marty: 0191 255 4466
