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aha. small print:

The competition costs £1 (GBP) for each text message that you receive from us (this amount includes a handling fee and technical costs) until you send STOP to 81121 (plus a £5.00 sign up fee). Sent text charged at standard operator fees. If you enter the received pin or respond to us with an SMS, you will join the Wixawin Trivia Game subscription service. This gives you a chance of winning a gift card for Primark products (worth £500). Competition ends 31-12-08. Subscribers also are able to win weekly prizes (worth approx. £150 to £200) by playing the weekly Trivia Game. The prize will be distributed by Wixawin within 60 days of the win. By entering the activation pincode into the text field on the banner or by responding to us with an SMS to confirm sign up through our website, customers are agreeing to subscribe. By signing up for and/or using the service you acknowledge and confirm that you have read the terms & conditions, that you are a resident of the United Kingdom, you are 18 years or older and are the authorized account holder or that you have the consent of the account holder. The weekly Trivia Game consists of 4 questions. Wixawin is a product of TMG (P.O. Box 76253, 1070 EG, The Netherlands) and offers innovative information and entertainment for your mobile. Helpdesk: 08707502929 or info.uk@wixawin.com Wixawin is not affiliated with, sponsored by or endorsed by any of the listed products or retailers. Trademarks, service marks, logos, (including, without limitation, the individual names of products and retailers) are the property of their respective owners.