Is starting a small night for standard genres worth it any more?

because most follow trends as opposed to setting them.

most look around and see what is doing well and try to immotate rather than innovate

it isnt exactly rocket science to run events but as with everything else in life people want to get to a point of perceived success without putting in the legwork

facebook has made people think that all you have to do is invite a fuck load of people and to a large extent that is true to get people to an event, but cultivating a following for a night and maintaining a following for an event is much more involved work.

genre nights CAN work but in a town as relatively small as newcastle and to an extent the wider north east the number of people that are genuine clubbers rather than people just doing it for a few years itsn't a large enough number to sustain lik say 4/5 trance nights and a zillion hardstyle nights that all offer more or less the same product.

its like if you go into a shop and theres 5 cans of fizzy pop that all look very similar to coke on the shelf right next to coke. you may indeed try the cheapest version of the coke copy but then if you dont like it you will definately go back to coke and also lot of people wont even try the alternatives they will stick with coke even if its the most expensive product. please note i am on about the fizzy stuff here...cant believe i am talking coke at 9:25am

Similarly with events with djs like PAUL VAN DYK at digital it will be rammed irrespective of the price but a smaller less well known trance night even if its 1/3 of the price to get in wont get the numbers. Often genre nights start off in too big a venue and then when the venue doesnt get full it looks shit. my advice ....start small ....build slowly.... and dont obsess about becoming a brand....the majority of true genuine club types I find will sometimes look a bit further afield for their nights out than just mr superstar dj.

regarding nights not catering for a range of styles there are some night that do but they have been labelled as just catering for one styyle of music and as has been said a lot do just cater for one genre. I blame the "promoters" lack of vision and secondly too many people follow the dance music media that within their pages genrefy everything.... one look at mixmag or dj mag and you see everything nicely categorsied ....who the fuck wants that?

i would love to go to a night that plays prodigy next to fleetwood mac next to inxs next to klf next to orbital next to primal scream etc etc etc....good music is good music irrespective of GENRE

I will leave you with this question: what ever happened to twisted logic, VUZZ and to a lesser extent promise

were they all to a certain extent not victims of when trance became less fashionable (awaits huge MASS-debate or backlash)

the points you make regarding promise are fair enough but i cant help feel that deakin got stuck in a formula of judge jules , eddlie halliwell and lisa lashes as the numbers that once went werent going as trances hey dey had moved on and that was surely happening a while before digital opened

and there was me hoping for some kind of thesis on twisted logic and vuzz like

anayway does anyone know what happened to WARP(ed) as out of all the recent NEW nights in toon I thought that had by far the best chance of evolving into something great.

your point on promise at cosmic is a good one too...promise at cosmic would have nailed it

I remember when Twisted began midweek @ liquid, thats when I lost interest. Again I lost interest with Vuzz, the same time Promise/Foundation came to an end, as I always saw it more as a supported night for Promise later on.

I nearly gave you one there until I read the rest of the thread and deleted what I had wrote...

i was rather hoping a ruck would develop in this thread.... lol .....indeed times have moved on

END OF THE DAY the facebook generation are lazy fucking promoters....i know thats a generalisation but its broadly true.

Also, djs in general who have established themsleves ask for far too much money whicH means when events put on bigger lineups to pull more numbers they very rarely make much money so the trade off of making enough money to continue running events becomes such a headfuck many choose to not continue as its a lot harder work than most realise. the majority of people just see the end product which is people going mental infront of the dj booth and the dj milking the adulation. thats only the end point.

if people are thinking of doing nights / events etc... start of small ...very small somewHere no one else has thought of and build up the event like that it will take time a long time in some cases but ultimately you can build something special. An excellent example od a night hitting on somehting good was resistance a few years ago who started putting events on in the basdement of the stout fiddler. At one stage that place had the best vibe / atmosphere / characters in town and no one had done stuff in there...by Gareths own admission he couldnt be arsed regularly runnign events ....if he could i would daresay resistance could have been as big if not bigger than turbulence now

however if you start with big plans and idea bigger than your finances allow then its going to go pear shaped very quickly

its a fucking minefield like.....respect to anyone who tries or sticks with it lol

and thats without having to circumnavigate the ricky rodals of clubland ....jesus that deserves its own chapter entirely

fuck being cool....maybe i have a different perspective on this but my view is juts put a mental party on for people to go mental to irrespective of age, race , religion etc etc etc.... people will always want to go to mental parties regardless of who is going.... the issue is everyone thinks everything has to be nicely packaged it doesnt or there is formula for doing it.... there isnt .... i have never promoted to the student crowd, they are fickle fuckers and after 3 years the uni crowd fuck off and move to other towns who wants to promote to that, then in the summer they do one too, so any events in summer nose dive on numbers if you build your night on the back of students

ah its a funny owld game

those people who go to koosdays tho probably think its great but in all honesty the amounts of steroids the blokes are pumping and the amount of sunbedding it the lkads and lasses all do and shagging around they are going to have skin cancer or aids by the time they are in the midthirties

theres a quote on geordie shore where they say something like "IF YOU HAVENT GOT A TAN IN NEWCASTLE YOU HAVENT GOT A CHANCE" i was rolling on the floor laughing

sorry to lwer the tone with geordie shore but soem of it is comical

like when that bird charlotte is sitting on the toilet collapsed with her nickers round her ankles ....classy bird...and thats the koos days generation

the birds who cane the sunbeds ,,,,, their skin is going to be hanging off them like MADGE from the benidorm series by the time they ar elate 20s early 30s, they only live for the here and now tho.

in 20 years time people like that holly and charlotte will be saying" eeeee can it giva ya skin cancer lyk"

to be fair tho they are going down the route of spray tanning but how safe is that i would rather paint meself with gravy

Gravy stall at the next Detox what a belta

am actually thinking of running an oldie sweet shop there could do a roaring trade on the cola cubes and sherbet dib dabs , lmfao

Ive been using stand n tans once a week for the past 10 years, and my skin is fine. I'm not saying ignore the warnings, but I also eat extremely healthy and excercise a lot and only smoke the odd j. I began using them originally to assist in controlling psoriasis, but once they vanished due to the lifestyle choices I decided to continue using them. I think it also depends on the skin type of an individual.

It would be hard to promote a night if it did play all kinds of music though, how could you describe it to make it sound interesting rather than an unknown mishmash. And playing across genres REALY needs skilful, aware and knowlegeable DJs. Are there enough of them around? I can only really think of Mr Scruff as a well known DJ who plays across all genres.